Marketplace knowledge

Guides, analysis and a glossary: first-hand marketplace knowledge from a team that has worked on both sides of the table.

Platforms in Poland Cross-border selling and the DACH markets How a marketplace works from the inside Integrations, product data and AI Logistics, law and returns Strategy and sales organisation

Platforms in Poland

Guides to entering each platform: account, verification, commissions and the first offers.

How to sell on Allegro as a foreign brand

Seller account, verification, commissions, Smart! and returns from abroad.

Allegro Smart! for sellers

How the free-delivery programme works and what it does to a seller’s margin.

Allegro Ads

Sponsored, Display and Brands campaigns from A to Z, with the metrics worth tracking.

Empik Marketplace

How to enter, what it costs and which brands it makes sense for.

Decathlon Marketplace

How to enter Europe’s largest sports platform and what the Mirakl model requires.

Selling on Modivo

Entering the curated fashion marketplace, step by step.

Integrating with Super-Pharm

The partner programme, its requirements and what the model means for sellers.

TikTok Shop

Social commerce in Poland since June 2026: registration, commission and the first 90 days.

Temu

The local and cross-border models: opportunities and risks for a seller.

Cross-border selling and the DACH markets

Amazon.de, Zalando, Kaufland and home24, plus what holds an expansion together: law, integrators and translations.

Marketplaces in Germany

Law, VAT, logistics, returns and marketing: a complete guide to DACH.

The Poland-DACH corridor

Cross-border selling between Poland, Germany, Austria and Switzerland, in both directions.

E-commerce integrators in DACH

Tradebyte, ChannelEngine and plentymarkets: when a Polish integrator is not enough for DACH.

Amazon.de step by step

Registration, Brand Registry, listing, A+ Content, FBA or FBM and PPC campaigns.

How to enter Zalando

Partner Program or Connected Retail, photo rules, the Zalando Size System and ZFS.

Kaufland: a guide

Onboarding, markets from one registration, subscription and commissions.

home24 Marketplace

How to enter as a maker of furniture, lighting or decor and sell in DACH and Benelux.

Product translations

AI, a native speaker or a hybrid: what to choose when entering a foreign market.

How a marketplace works from the inside

Mirakl, vertical marketplaces, commissions and a glossary: platform mechanics seen from the operator’s side.

What is Mirakl

The platform behind marketplaces and the 3P model.

Mirakl Connect

The network linking sellers to Mirakl marketplaces.

Vertical marketplaces

Decathlon, home24, ManoMano and other niches where standing out is easier than on Amazon.

What a marketplace sees

Data, attributes and feed quality: what the platform really requires.

Marketplace commissions compared

Rate ranges on Allegro, Zalando, Amazon and Kaufland, extra fees and how to work out the margin after commission.

Marketplace glossary

Every marketplace term in one place, from A to Z.

Integrations, product data and AI

Base.com, PIM, ERP and WMS, and the data standards that decide whether an offer passes validation at all.

E-commerce integrators in Poland

Base.com, Apilo, IdoSell, Shoper and the rest compared.

Base.com from scratch

Configuring the integrator in 7 steps, from marketplace accounts to the warehouse.

Alternatives to Base.com

Sellasist, xSale, Apilo and SellIntegro after the Base.com price rises.

Automatic actions in Base.com

The automations that save hours of work, and how to set the rules.

PIM, ERP and WMS

How many systems you really need for multichannel selling and how to connect them.

What a PIM system gives you

Consistent product data across every channel, faster listings and fewer errors.

Product data standards

What Allegro, Zalando, Amazon, Kaufland, Decathlon, Empik and eMAG require from your product data.

Product content

Titles, descriptions, photos and rich content that lift an offer’s conversion.

AI in e-commerce

Descriptions, translations and data analysis: where AI really helps in marketplace selling.

Logistics, law and returns

Fulfilment, cross-border shipping, returns, EU regulation and brand protection.

Cross-border logistics PL-DACH

Couriers, costs and delivery times from Poland to DACH: what decides profitability.

Fulfilment and 3PL

When your own warehouse stops being enough and how to choose an operator.

Returns in e-commerce

The law, return rates by category and the levers that bring them down.

EU e-commerce law 2026

GPSR, VerpackG, the withdrawal button and ViDA: the changes that reach sellers in 2026.

Brand protection on marketplaces

Brand Registry, price monitoring and unauthorised sellers.

Strategy and sales organisation

Entry plan, pricing, seasonality, B2B, dropshipping and decisions about the team.

Three marketplaces in three months

Going live on three platforms in a quarter: order, catalogue and first sales.

Pre-implementation analysis

What it covers, what it costs and what it settles before you spend the entry budget.

10 seller mistakes

Poor content, no pricing strategy, skipped compliance and returns: the mistakes that cost the most.

Pricing strategy

One price across every platform costs margin. How to differentiate prices between channels.

Seasonality in e-commerce

Sales calendar, stock planning and the advertising budget for the whole year.

B2B on marketplaces

How wholesale selling works on Allegro and Amazon, and when it pays.

Dropshipping on marketplaces

When it works, when it does not, and what the platform terms say about it.

Customer service automation

SLAs, autoresponders and smooth returns without growing the team.

Interim e-commerce manager

When to hire one, what it costs and what it really delivers.

Need help putting this into practice?

Knowledge is the start. You put it to work with our help, from integration through to campaigns.