Kaufland Global Marketplace: a guide for sellersSelling on Kaufland Global Marketplace: onboarding, nine live markets, what it costs and what the platform checks before it lets you in.
Author: Borys Terlecki · marketplace sales and implementations at Commercraft · updated: September 2026
In short
One registration on Kaufland Global Marketplace puts you on nine live markets: Germany, Austria, Czechia, Slovakia, Poland, France, Italy, the Netherlands (since September 2026) and Spain (since October 2026).
The Basic plan costs 39.95 € a month plus VAT and commission is charged by category on the gross price including shipping: 4-12% on Kaufland.pl and 7-16% on the western markets.
Fulfillment by Kaufland ended on 28 February 2025, so you ship yourself or through a 3PL, and the launch delays usually come from LUCID and the other registrations rather than from the platform.
One registration on Kaufland Global Marketplace puts you on nine live European markets, with Germany as the anchor. For many brands it is the cheapest way into German retail. Behind it stands the Schwarz Group, owner of the Kaufland and Lidl chains, and the platform itself grew out of the acquired and rebuilt real.de. If you sell home, garden, furniture or household appliances, this guide will show you why the platform is worth a look and how to start.
The strongest argument is visible right away: from a single registration you sell today on nine live marketplaces:
Any source that still says five, seven or eight markets is out of date.
The scale shows in other numbers. Around 15,000 sellers work on the platform, Kaufland puts its reach at 220 million potential customers, and the catalogue runs to more than 6,400 categories. You reach all of it from one account.
Sources: Kaufland Global Marketplace registration pages, read on 10 October 2026, Kaufland announcement on the Dutch launch (RetailDetail, 11 June 2026), kaufland.es launch (Alimarket, 6 October 2026).
The model is subscription-based. The Basic plan is 39.95 € per month plus VAT (officially also 175 PLN), and Plus is 59.95 € (260 PLN), with additional linking to your own store. Both plans carry the same 30 € monthly credit for Sponsored Product Ads. One base fee covers all nine markets and is waived for the first 30 days. Sales commissions are charged from the start. It is worth being aware that Kaufland is not a ‘commission-only’ model, after the trial period the base fee always applies, so it is best to base your calculation on real, monthly volume.
And this is where it gets interesting, because the commission is charged by category on the gross price plus the shipping cost, which is worth putting into your margin calculation from the start. On the western markets it runs from 7% to 16%. Kaufland.pl has its own, clearly lower grid: 4-12%, and 4-10% in most categories. Example rates on the Polish marketplace:
Listing offers is free, and you pay commission only on actual sales. Against Amazon.de that is a lower cost of running the channel, and one of the main reasons to look at Kaufland at all.
One line is easy to miss. If you use Kaufland’s own EPR service, it costs 1.90 € per month for each product category you sell in. Put the whole calculation on your own numbers in the ROI calculator.
Source: Kaufland Global Marketplace conditions (subscriptions, commission grid, media fees, EPR service), read on 18 September 2026.
Onboarding is orderly and comes down to a few steps:
Seller account
Set up a seller account and provide an OSS (One Stop Shop) number or a national VAT number for the given channel.
KYC check
Pass the KYC check: an IDnow video identification and a declaration of beneficial owners holding more than 25%.
Returns address
Set a returns address, it must be located within the EU.
Registrations
Complete the packaging and environmental registrations each market requires: LUCID in Germany, the BDO portal in Poland, the EPR registers in France. The other markets do not ask for them today.
Offers
Add offers, through the Seller API, a CSV/XML file, manually in the Seller Portal or through one of more than a hundred integrated software partners.
It sounds like a lot of acronyms, but from a practical standpoint it can all be arranged calmly. We tell you what to prepare and in what order, from the OSS number to packaging notifications, so that formalities do not hold up the launch, while the most regulated parts are handled with trusted partners on our side.
Registration is one thing, verification is another. Kaufland identifies the people behind the company through an IDnow video call and asks about beneficial owners holding more than 25%. You also need a VAT number or an OSS registration and a returns address inside the EU.
Customer service has to run in the language of each market, German on Kaufland.de, and the platform measures your response time against a 48-hour window. Packaging and environmental registrations apply only where the market law requires them, which today means Germany (LUCID), Poland and France.
In practice the delays at launch come from those registrations rather than from the platform. LUCID alone takes 12 to 14 weeks, so start there. We advise on the paperwork and help you put it together, but we are not a law firm.
Sources: Kaufland Global Marketplace seller requirements (KYC, VAT/OSS, returns address, customer service), read on 18 September 2026; Zentrale Stelle Verpackungsregister on LUCID registration taking 12 to 14 weeks.
Here is an important update, because many guides still lag behind it. The Fulfillment by Kaufland (FBK) service was ended on 28 February 2025 and is no longer available. In its place Kaufland offers Kaufland Shipment Solutions (KSS), a label-resale model (currently through GLS), with shipping from Germany to Germany, Austria, Poland, Slovakia and Czechia. For a seller shipping from outside those five countries, the basic model remains your own shipping, you are responsible for delivery to the end customer, and KSS is mainly an option if you already have a warehouse or logistics on the German side. How the corridor into DACH works on cost and lead times is set out in cross-border logistics into DACH.
Source: Kaufland Seller API documentation (Fulfillment by Kaufland ended on 28 February 2025) and the Kaufland Shipment Solutions description, read on 18 September 2026.
Kaufland publishes a Seller API and takes CSV and XML feeds, so the catalogue can come straight from your ERP, your PIM or a feed tool. Most sellers go through an integration layer rather than writing against the API themselves, and Kaufland lists more than a hundred integrated software partners.
If you run Microsoft Dynamics 365 Business Central, SAP Business One or a comparable ERP, Kaufland does not publish a connector of its own. The channel is wired up through middleware or through a connector from your ERP partner, and the work sits in the mapping rather than in the connection.
In practice four things decide whether the integration holds. Every product needs an EAN or GTIN. Category attributes have to match what Kaufland asks for in that category. Stock and prices are kept per market rather than globally. Order, shipment and return statuses have to be written back, because your account metrics are calculated from them.
Get that right once and the next Kaufland market is a configuration step rather than a new project.
Every product must have an official EAN/GTIN code, because the matching to the catalogue is done by it: if the product already exists, you add your offer to it, if not, you create a new card. Data and communication with the customer must be in the language of the given market, but here Kaufland makes things a lot easier, it provides free, automatic translation of product data, customer inquiries and legal texts. On top of that there are more than 6,400 categories, payment handling in the local currency and first-level customer support in the customer’s language, all included in the subscription price. For a brand entering a foreign market that saves real time. Run the machine output through a second, human pass before it reaches your product pages, though, because the automatic translation is a starting point rather than a finished description.
Source: Kaufland Global Marketplace product data requirements and subscription scope, read on 18 September 2026.
Let’s put it together, the three strongest arguments:
We open the account and take you through verification, build the product feed and keep track of the registrations each market asks for. Where the data is in good shape we publish tens and sometimes hundreds of offers a day, and we can tell you how fast your catalogue will move before the engagement starts.
We are an international team with German, French and Dutch speakers, so machine translation goes through a second, human pass before it reaches your product pages. After launch we run the account day to day: prices, quality metrics, Sponsored Product Ads and the shifts inside your category.
What running the channel covers is set out on the Kaufland page. If you would rather see the numbers first, open the ROI calculator.
Calculate the potential channel ROI yourself
Enter your revenue, margin, commission and shipping cost. The calculator shows the margin after commission, the month the channel breaks even and how running it with your own team compares with a managed service. Figures in euros, no sign-up.
Borys Terlecki – marketplace sales and implementations at Commercraft. He previously worked on the operator side of marketplace platforms (Mirakl, Munich) and today onboards brands on marketplaces in Poland and the DACH region and runs their accounts.
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