Brand protection on marketplaces: Brand Registry, price monitoring, and action against unauthorised sellers.
Author: Borys Terlecki · marketplace sales and implementations at Commercraft · updated: September 2026
In short
The better your brand sells, the bigger a target it becomes: counterfeits, unauthorised sellers on your cards, card hijacking, price violations and copied content.
Protection starts with a registered trademark, because it opens the platform brand-protection programmes.
Then monitoring of your cards, control of the distribution channel, strong original content and fast reaction, and an EU trademark also covers the DACH markets.
Success on a marketplace has a dark side: the better your brand sells, the bigger a target it becomes. Products impersonating your brand, third-party offers attached to your cards, counterfeits and price violations can quietly drain your sales and reputation. Brand protection on marketplaces is now a separate area of management. We will show what to watch out for and how to defend your brand.
A marketplace is an open environment. Many sellers can appear on the same product card, and control over who presents your product and how can be limited. This creates specific threats: a seller adds a lower-quality offer to your card, sells counterfeits under your name or ruins your price positioning. Without active protection, you lose control over your image and margin.
The most effective protection starts with a formality: a registered trademark. It gives you access to platform brand-protection programmes (such as the brand registries on major marketplaces), which provide real tools: priority reporting of violations, greater control over cards and faster removal of counterfeits. Without a trademark, you are left mainly with standard reporting paths, which are much slower.
register a trademark (national or EU) and join brand-protection programmes,
monitor your cards and performance for third-party offers and counterfeits,
control your distribution channel: who sells your product and on what terms,
maintain strong, original content that is harder to copy and easier to defend,
react quickly. The sooner you report a violation, the smaller the damage.
When entering new markets, secure protection in advance. An EU-level trademark registration also covers the DACH markets, and a well-structured distribution channel makes it easier to control who sells your product in Germany or Austria. It is an investment that protects your margin exactly when it starts to grow.
We help you secure your brand on platforms: from preparing for brand-protection programmes, through monitoring cards and violations, to organising the distribution channel, including in the DACH markets. This way, your sales success does not become prey to unfair competitors. Want to regain control over your brand on the marketplace? Write to us.
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Borys Terlecki – marketplace sales and implementations at Commercraft. He previously worked on the operator side of marketplace platforms (Mirakl, Munich) and today onboards brands on marketplaces in Poland and the DACH region and runs their accounts.
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