Empik Marketplace Agency
A marketplace integrated with empik.com: a strong omnichannel ecosystem reaching millions of customers. We bring brands onto Empik Marketplace.
What is Empik? Empik is a well-known Polish retail brand with a long heritage in culture and media (books, music, film), and its EmpikPlace marketplace is one of the largest in Poland. Brand trust is very high inside the country, while Empik is little known abroad. Empik reports around 12 million buyers a year. Marketplace GMV passed PLN 1 billion in 2025, growing about 40 per cent year on year.
For foreign sellers: Empik reaches an engaged, often less price-sensitive audience built around the Empik Premium subscription. Commission depends on the category and is set out in the EmpikPlace commission grid, and new sellers can start with a 0% commission period (empik.com/empikplace, September 2026).
Author: Iwona Lewanczyk Rompca · co-founder of Commercraft, e-commerce and marketplace expert · updated: June 2026
Let's talk about selling on Empik
Tell us what you sell and which markets you already run. We will come back with an assessment of whether Empik fits your catalogue, and what the first quarter would look like.
Empik Marketplace is a 3P platform integrated with empik.com, combining Empik’s own sales and external sellers’ offers in one omnichannel ecosystem. Empik has around 12 million buyers a year, and the marketplace already hosts more than 30 thousand registered sellers with over 27 million offers. For your brand, this means access to a loyal customer base in categories such as Home and Garden, Health and Beauty, Toys and Sport. We help you register the account, list products, run Empik Ads, make the most of Empik Premium and integrate your offer. source: Empik
Countries where the platform is active: Poland.
How we can support you on Empik
Registration and verification
We set up your seller account in Empik's Seller Management Centre and prepare you for the verification. The verification itself is run by Empik's seller onboarding team and the platform decides who it lets in. What we do is make that decision easy: we complete your company and product data, configure the parameters and walk you through the process, so the launch is quick and compliant from day one.
Listing products
We build and publish your offers: attributes, variants, photos and EAN codes, with correct categorisation. Where the product data is in good shape, we publish tens and sometimes hundreds of offers a day. That speed is what separates us from most marketplace agencies, and we can estimate it for your catalogue before the engagement even starts, so you know how fast the channel can begin paying for itself.
Empik Ads
We run Empik Ads campaigns that raise your offers' visibility across the site. We plan budgets and optimise bids so the advertising genuinely converts into sales.
Empik Premium
We help you use the Empik Premium programme and its loyalty mechanics, which bring customers back. We advise on how to turn this into higher conversion and bigger baskets.
Base.com integration
We connect offers, stock and orders to your system through integration (including Base.com). We automate the data flow to cut manual work and keep your offer consistent across channels.
Commissions and terms
We advise on the settlement model: on Empik, commission is charged on the order value and depends on the category. The Standard plan has no subscription, the PLUS (PLN 99 net per 30 days) and MAX (PLN 499 net per 30 days) plans reduce the commission, and new sellers can start with a 0% commission period (empik.com/empikplace, September 2026).
Source: empik.com/empikplace (commission grid, the Standard, PLUS and MAX plans and the 0% commission period for new sellers, September 2026).
How we run your Empik account
Fit check
We look at your catalogue against Empik’s categories and commission bands. Empik is strong in books, media, home, beauty, toys and sport, and weak outside them.
Registration
We create and verify the seller account in the Seller Management Centre and complete the company data.
Catalogue
We build attributes, variants, photos and EAN codes, and map them to the right categories so your offers are searchable from day one.
Integration
We connect stock and orders through Base.com so one SKU can safely feed several channels.
Running the channel
Prices, offers, campaigns and account metrics, with a monthly report on what changed and what came of it.
Empik Ads campaigns
Empik Ads is priced per click, and the usual mistake is spreading budget evenly across the catalogue. Budget should follow the offers that carry margin, not the ones that carry volume.
We plan budgets per offer and adjust bids so campaigns actually surface in results. Commission on Empik depends on the category and is set out in the EmpikPlace commission grid, so the category itself decides what click price is sustainable.
Empik Premium sits next to advertising. Its members buy more often and across more categories than other customers, which changes what a campaign is worth where they shop.
Who this is for
Empik works for brands that already sell somewhere in Europe and want a Polish channel without opening a company or hiring locally. In practice the fit is good when:
Your catalogue sits in home, beauty, toys, sport, media or lifestyle.
Your products carry enough margin to absorb the commission set for your category in the EmpikPlace commission grid.
You can ship into Poland on a predictable lead time.
You want controlled brand presence rather than resellers listing your EANs.
Empik is rarely a first marketplace. In practice it makes more sense as a second or third channel, once one market is running cleanly.
Our Clients on Empik
We run Empik for a Polish cosmetics and supplements manufacturer selling across several channels, and for a sportswear and equipment distributor. It’s a platform with a low entry threshold and attractive terms, especially in the lifestyle and health categories.
Empik Marketplace in numbers
12 million
buyers
a year, July 2026
Top 3
e-commerce platforms in Poland
by real users, Mediapanel, July 2026
30 thousand+
registered sellers
with over 27 million offers
PLN 1 billion+
marketplace GMV in 2025
up about 40% year on year
Commission depends on the category and is set out in the EmpikPlace commission grid. The Standard plan has no subscription, the PLUS (PLN 99 net per 30 days) and MAX (PLN 499 net per 30 days) plans reduce the commission.
Sources: Empik press office, July 2026 (buyers, Mediapanel ranking, sellers, offers, GMV), empik.com/empikplace, September 2026 (commission grid, plans).
Frequently asked questions
No. Empik accepts foreign sellers, and we complete the registration and verification on your behalf.
Registration and verification usually take a few weeks. After that, how fast your offers become visible depends on the quality of the product data.
We work with access rights inside your account, in a scope we agree at the start. The account stays yours.
Most foreign sellers ship directly from their own warehouse. We set the delivery parameters so the lead time shown to buyers matches what you can actually deliver.
Commission depends on the category and is set out in the EmpikPlace commission grid, and new sellers can start with a 0% commission period. The Standard plan has no subscription, and the PLUS (PLN 99 net per 30 days) and MAX (PLN 499 net per 30 days) plans reduce the commission (empik.com/empikplace, September 2026).
Yes, although on an account with incomplete product data we would advise against starting there. Advertising then only spends the budget faster.
Home, beauty, toys, sport and media. Empik grew out of books and culture, and its audience still leans that way.
Yes. Most brands that come to us for Empik end up running Allegro and Amazon.pl as well, and some add Kaufland, Erli, Decathlon and other local vertical marketplaces.
No. Every client gets a partnership model built for their case: we agree a two-month notice period instead of a yearly retainer that runs regardless of results. Which mix of fixed and variable fees makes sense for you is something you can work out yourself in our ROI calculator.
No, on neither. Listing, content and marketing are included in the cost of the engagement.
Other marketplaces we run
Empik is rarely the only channel. Alongside it we run Allegro, Amazon, Kaufland, eMAG, Erli, Zalando, Modivo, Media Expert, MediaMarkt, Super-Pharm, Douglas, Decathlon, Castorama, Leroy Merlin, OBI, XXXLutz, home24, Black Red White, bol.com, Temu and TikTok Shop, in Poland and across Europe.
About the author
Iwona Lewanczyk Rompca – co-founder of Commercraft. She works in e-commerce and marketplace sales every day, bridging the operational and business sides. · updated: June 2026
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