Selling on Super-Pharm, the health and beauty marketplace
A selected health and beauty channel inside a drugstore, pharmacy and perfumery chain. You ship your own orders, Super-Pharm keeps the customer relationship and the brand around them.
Author: Artur Rompca · co-founder of Commercraft, more than 10 years in e-commerce · updated: September 2026
Super-Pharm started recruiting outside partners in the autumn of 2023 and opened the programme to sales the following year. It runs on Mirakl, the marketplace platform behind a large part of European retail, with onboarding through Mirakl Connect.
The model is closer to a retail partnership than to an open marketplace. Super-Pharm stays the seller towards the customer, while you hold the stock and ship the order. Brands are selected, and the commission is agreed individually rather than published.
For a producer or distributor of cosmetics, dermocosmetics, fragrance or supplements, the trade is a smaller shelf in exchange for a trusted setting: a chain that combines a pharmacy, a drugstore, a perfumery and an optician, with its own loyalty club behind it. We take you through qualification, prepare the product data, connect the offer and run the account.
Countries where the platform is active: Poland.
Note: every platform runs its own, often selective, seller qualification and decides independently whether to accept an offer. We help you meet the requirements, prepare and submit the application properly and manage the process, but we cannot guarantee acceptance, because that decision belongs to the operator.
How we can support you on Super-Pharm
Qualification and application
Super-Pharm selects the brands it takes, so we start by checking your range against what the chain already sells. We complete the partner questionnaire (categories, SKU count, brands, where you already sell) and gather the compliance file the category needs: CPNP notification for cosmetics and a responsible person established in the EU. The decision to admit a brand belongs to Super-Pharm; our part is a submission that holds up.
Listings and the product feed
We build the catalogue and feed to Super-Pharm's requirements: cosmetics attributes, variants, volumes, ingredient lists and EAN codes. We organise your product data so offers are complete, searchable and ready to publish. Where the data is in good shape we publish tens and sometimes hundreds of offers a day, and we can tell you how fast your catalogue will move before the engagement starts.
Content and rich media
We prepare descriptions, photos and rich media to Super-Pharm's standards (photo formatting and retouching). Cosmetics copy carries claims that have to be both legal and readable in Polish, which is where machine translation fails. We are an international team, so every page goes through a second, human pass before it goes live.
Integration and automation
We connect offers, stock and orders through Mirakl Connect, the network that links sellers to every marketplace built on Mirakl, or through Base.com, still widely known by its old name Baselinker and the tool most Polish sellers run their orders on. Your ERP or PIM works too. One of our team worked at Mirakl, so we know the panel from the operator side as well.
Logistics and returns
We design a seller-fulfilled shipping model and returns handling to meet the platform's requirements. We help set delivery methods and regions, lead times and customer service standards. When an order mixes products from Super-Pharm and from a partner, each part ships separately, so your dispatch times are visible to the customer on their own.
Account management, campaigns and optimisation
We run the account day to day and handle your part in Super-Pharm campaigns. This is not optional upkeep. Marketplaces built on Mirakl measure dispatch punctuality and seller rating, and an offer below the threshold is pulled from the listing rather than demoted. We watch prices, stock and quality metrics so the channel keeps growing instead of quietly stalling.
How the collaboration works, step by step
Fit check
We set your brand against the Super-Pharm shelf: cosmetics, dermocosmetics, care, make-up, fragrance, supplements and hygiene. Prescription medicines stay out.
Application and selection
The application carries your SKU list and categories, plus proof that the products meet EU cosmetics law: CPNP notification and a responsible person in the EU.
Catalogue and content
Product data built to the Mirakl specification: INCI, claims, EAN, GPSR data, photos and Polish copy checked by a person.
Integration and logistics
Your system connected to the panel through Base.com or API. You hold the stock, ship the order and take the returns.
Running the account
Prices, offers, quality metrics and reaction to changes in the category, with a monthly report.
Who this service is for
We work with producers and distributors of beauty brands that want a shelf inside a chain combining a drugstore, a pharmacy, a perfumery and an optician, without building a shop of their own. We change most where:
Your brand sits in cosmetics, dermocosmetics, care, make-up, fragrance, supplements or hygiene, not in prescription medicines or strictly pharmacy products.
Your products meet EU cosmetics law: notified in CPNP, with a responsible person established in the EU.
Every product has an EAN and the data GPSR requires, or it can be completed quickly.
You ship the orders yourself and can handle customer service and returns in Polish.
Why Super-Pharm
The Super-Pharm Partner model
Super-Pharm opens its online store and app to outside health and beauty brands under the Super-Pharm Partner programme. Super-Pharm remains the seller towards the customer and the partner ships the goods, which makes this a retail partnership rather than an open marketplace account.
A chain in the 4-in-1 format
Super-Pharm has been in Poland since 2001 and runs stores that combine a pharmacy, a drugstore, a perfumery and an optician under one roof, in the largest cities. The Super-Pharm Club loyalty programme is what brings those customers back to the online store.
App: 700k+ users in 2023
In October 2023 the mobile app passed 700 thousand users and was then the main reason the online channel grew. A partner offer sits in the same app, next to the chain’s own range.
Sources: Wiadomości Kosmetyczne on the Super-Pharm Partner programme, 10 October 2023; Wiadomości Handlowe on the Super-Pharm app, 2023; Super-Pharm store terms and partner pages, read September 2026.
How the Super-Pharm partner programme works
The chain announced the concept in 2020, started recruiting partners in October 2023 and opened the programme to sales the following year. It runs on Mirakl, and onboarding goes through Mirakl Connect or through an integrator you already use.
The categories that get in are cosmetics and dermocosmetics, face, body and hair care, make-up and fragrance, supplements, hygiene and wellness. Prescription medicines and strictly pharmacy products stay out: the Super-Pharm pharmacy operates under separate law and separate terms.
Two requirements decide most applications. Your cosmetics have to be notified in CPNP with a responsible person established in the EU, and the brand itself has to fit a shelf the chain curates by name rather than by category.
In practice
Commissions are not published. Super-Pharm agrees them per partner during onboarding, along with the product data specification and the dispatch standards. You hold the stock, you ship, and Super-Pharm invoices the customer.
Other marketplaces we run
Super-Pharm is rarely the only channel. Alongside it we run Allegro, Poland’s dominant marketplace and the local equivalent of Amazon, plus Amazon, Kaufland, Empik, eMAG, Erli, Zalando, Modivo, Media Expert, MediaMarkt, Douglas, Decathlon, Castorama, Leroy Merlin, OBI, XXXLutz, home24, Black Red White, bol.com, Temu and TikTok Shop, in Poland and across Europe.
About the author
Artur Rompca, co-founder of Commercraft. More than 10 years in e-commerce, including sales leadership at LPP/Reserved (26 markets) and Alpinus Group. He looks at marketplaces from both sides of the table, operator and seller. LinkedIn · updated: September 2026
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