A lingerie wholesaler’s entire catalogue on Allegro
A wholesaler whose customers are online sellers enters the marketplace itself, with a dozen distributed brands and its own label.
A lingerie wholesaler near Poznan, run as a sole trader: a dozen brands in distribution plus its own label, sold to online retailers and dropshippers. Alongside the wholesale business, it runs a retail shop and a showroom.
Every model comes in several colours and a full size run, so the catalogue runs into thousands of variants. The goal is simple and laborious at once: list the entire assortment on Allegro, including slow movers. Allegro is Poland’s dominant marketplace and fills the role Amazon does on most Western European markets.
There is also a tension you do not see with other clients. Some of the wholesale customers sell on the same Allegro.
The catalogue is going up on Allegro in stages, with additional channels opening alongside it.
Wholesalers who want their full catalogue in a channel mostly face operational work. Pace and consistency decide the outcome, because the idea is the easy part.
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